SINDELI 新得利企業有限公司

| Service | Brand Strategy, Visual Identity Design |
| Year | 2023 |
| Client | 新得利企業有限公司 |
| Design | The Yi W Design |
SINDELI 為專注於環保產業的企業,致力於透過永續實踐與資源循環,創造更好的生活環境。
本次專案著重於重新梳理品牌識別,使其更清晰傳達企業在環保領域中的專業定位與核心價值。
標誌設計以「SINDELI」首字母 S 為基礎,結合箭頭意象,象徵持續前進、成長與企業不斷向上的發展動能。
主色選用綠色,代表自然、生命與永續理念,也延續企業長期投入環保事業的精神。
整體識別系統以簡潔幾何與輕量立體感構成,建立現代且具識別度的視覺語言,強化品牌在企業客群中的信任感與記憶點。
設計不僅是視覺更新,更是企業持續進化的具象表達。
SINDELI is an environmental-focused enterprise dedicated to creating better living conditions through sustainable practices and resource efficiency.
This project focuses on redefining the brand identity to better reflect its core values and professional positioning within the environmental industry.
The logo design is developed from the initial “S” of SINDELI, integrated with an arrow motif to symbolize continuous progress, growth, and forward momentum.
Green is selected as the primary brand color, representing nature, sustainability, and the company’s long-standing commitment to environmental responsibility.
The overall identity system combines clean geometry with subtle dimensionality, creating a modern and recognizable visual language that strengthens brand recall and trust among enterprise clients.
Design here communicates not only identity, but the company’s commitment to continuous evolution.







