耕食品產業多年的盛美開發，長期專注於海苔、海帶及南北貨等天然食材領域。隨著產品線持續擴展，企業希望建立一個能與消費者直接溝通的品牌，開啟從產品思維走向品牌思維的新階段。

本次專案涵蓋品牌策略、品牌命名、視覺識別、包裝設計及型錄規劃。我們從企業名稱「盛美」出發，結合原有品牌概念與家庭共享的情感連結，打造全新品牌名稱「美臻屋」，建立更鮮明且具溫度的品牌定位。

視覺系統以海洋生態為靈感，透過插畫與自然元素建構品牌獨有的識別語言，將產品特色轉化為更具故事性的消費體驗。從品牌命名到包裝系統，我們協助盛美開發建立一致且可持續延伸的品牌基礎，讓產品價值能夠被更清楚地看見與記住。

With years of experience in the food industry, Sheng Mei Development specializes in natural ingredients such as seaweed, kelp, and dried goods. As its product portfolio continued to grow, the company sought to establish a consumer-facing brand that could communicate its values more directly and support future growth.

This project included brand strategy, naming, visual identity, packaging design, and catalogue development. Building upon the company’s heritage, we created the new brand name “Mei Zhen Wu,” combining quality, warmth, and a sense of home into a distinctive brand story.

Inspired by the richness of the ocean ecosystem, the visual identity uses illustrative elements and natural imagery to a unique and memorable brand language. From naming to packaging, the project helped transform a product-focused business into a cohesive brand experience with a strong foundation for long-term growth.