Jodomme｜Brand System
| Service | Brand Strategy, Visual Identity, Packaging Design System |
| Year | 2019 |
| Client | Jodomme |
| Design | The Yi W Design |
從單一產品，到完整護膚品牌系統
Jodomme 是一個以肌膚修護為核心的保養品牌，隨著產品線逐步擴展，品牌面臨的挑戰不再只是單一產品的設計，而是如何建立一套能夠持續延伸的品牌架構。
因此，本次專案的重點並非個別包裝設計，而是建立一個可擴展的品牌系統，使不同產品能在一致的語言下被清晰識別，同時保有各自的功能定位。
建立可延展的品牌識別系統
我們從品牌核心出發，建立一致的視覺識別規則，讓品牌能夠在多品項發展中維持統一性與辨識度。
整體系統設計強調「一致性中的變化」，使每一項產品既屬於同一品牌語言，又能清楚區分其功能與定位。
統一之下的產品層級秩序
在應用層面，我們將產品整理為可延伸的系統結構，包括精華修護系列、膠原修護系列、身體保養系列與清潔護理產品。
透過一致的視覺規範與包裝邏輯，建立品牌在市場中的整體識別度，並支撐未來產品線的持續擴展。
品牌系統，而不只是包裝設計
Jodomme 的核心並不在於單一產品的視覺呈現，而是在於建立一套能隨市場成長而延展的品牌架構。
設計的角色，從「美化產品」轉變為「建立系統」，讓品牌能在不同產品與通路中持續被辨識與信任。
From individual products to a scalable skincare system
Jodomme is a skincare brand focused on skin repair and restoration. As the product line expanded, the challenge was no longer about designing individual packaging, but about building a coherent system that could support long-term brand growth.
This project focuses on developing a scalable brand architecture that allows each product to maintain its clarity and function while staying unified under a consistent brand language.
Building a consistent yet flexible identity system
We developed a visual identity system to ensure coherence across multiple product categories. The goal was to a flexible framework that maintains consistency while allowing differentiation between product functions.
Structuring product hierarchy within a unified system
The product line was organized into scalable categories, including essence treatments, collagen repair care, body care, and cleansing products.
Through a unified visual system and packaging logic, the brand achieves stronger recognition and a clear structure that supports future expansion.
Not packaging design, but a brand system
Jodomme is not defined by individual product visuals, but by a structured brand system designed for long-term growth.
The role of design shifts from decoration to system-building, enabling the brand to be recognized, trusted, and expanded across markets.
