首頁 > 精選案例 > LOGO設計 LOGO Design > 宏欣五金
宏欣五金
| Service | Brand Identity Design |
| Year | 2019 |
Context
宏欣五金專注於螺絲、螺帽等五金零件製造與相關應用服務。在以精密製造與結構穩定為核心的產業環境中，品牌需要建立更具專業性與識別性的視覺系統，以強化其在五金產業中的定位。
Approach
設計以「連結、結構與金屬工藝」為核心概念，從螺絲與螺帽的組合關係出發，轉化為品牌識別的視覺語言。
透過幾何化的結構重組，將螺絲與螺帽的形態簡化為符號系統，並在造型中融入微微上揚的角度設計，以隱喻金屬材質的光澤與精密加工特性。同時將企業縮寫 H 與 X
融合於中心結構，強化品牌名稱與產品特性的連結關係。
Outcome
最終建立一套兼具結構性與識別性的品牌視覺系統，使宏欣五金在精密五金產業中展現清晰且專業的品牌形象，並強化其作為零組件供應商的市場信任度。
Context
Hong Xin Hardware Co., Ltd. specializes in the manufacturing of screws, nuts, and related hardware components. Operating within a precision-driven and structurally oriented industry, the brand required a more professional and distinctive identity system to strengthen its positioning in the hardware sector.
Approach
The design is based on the
concepts of connection, structure, and metal craftsmanship, translating the functional relationship
between screws and nuts into a visual identity system.
Through geometric simplification, the forms of screws and nuts were reinterpreted as a symbolic
structure. Subtle upward angles were introduced to suggest metallic reflection and precision
manufacturing. The company initials “H” and “X” were integrated into the
central structure, reinforcing the relationship between brand identity and product functionality.
Outcome
The resulting identity system establishes a structured and recognizable brand presence for Hong Xin Hardware Co., Ltd., strengthening its professional positioning within the precision hardware industry and enhancing trust as a reliable component supplier.
