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O. Real
| Service | LOGO, Packaging Design |
| Year | 2020 |
Context
O. Real 為一兼具品牌與包裝設計需求的專案，品牌定位於日常使用情境中的活力與正向感受，期望透過識別系統建立更具辨識度與情感連結的品牌形象。
Approach
設計以極簡且具結構感的視覺語言為基礎，將品牌名稱轉化為核心識別元素，並透過流動的曲線與幾何結構之間的平衡，建立具彈性與延展性的標誌系統。
整體設計強調簡化與整合，使視覺符號在不同應用場景中仍能維持一致性與清晰度，並兼顧品牌在包裝上的延伸需求。
Outcome
最終建立一套兼具識別性與情感連結的品牌視覺系統，使 O. Real 能在日常消費場景中傳遞更具活力與一致性的品牌印象，並強化使用者對品牌的整體記憶與認同感。
Context
O. Real is a branding and packaging project designed to express vitality and positive everyday experiences. The brand aims to build a more recognizable and emotionally engaging identity within daily-use product contexts.
Approach
The design is based on a minimal and structured visual language, transforming the brand name into a core identity element. A balance between fluid curves and geometric structure was explored to a flexible and scalable visual system.
The system emphasizes simplification and integration, ensuring consistency and clarity across various applications, including packaging design.
Outcome
The resulting identity system establishes a cohesive and emotionally resonant brand presence for O. Real, enhancing recognition in everyday consumer environments while strengthening overall brand recall andconnection.
