究蒔花 Just Design Lab
| Service | Brand Identity, Packaging & Collateral Design |
| Year | 2025 |
Context
究蒔花 Just Design Lab 位於高雄美術館特區，是一個結合花藝設計、手作課程與手工皂販售的複合式創作空間。品牌以職人精神為核心，強調天然、環保與手作工藝，並期望透過整體視覺系統，建立一致且具辨識度的品牌體驗。
Approach
本專案從品牌策略出發，協助釐清目標受眾、品牌價值與溝通語言，並建立相應的視覺設計方向，使品牌能在多元接觸點中維持一致性與清晰性。
設計範疇涵蓋品牌識別、包裝系統與周邊應用，包括 LOGO、包裝設計、名片、花束卡、禮物卡以及店內外視覺規劃，整合為完整的品牌視覺系統。
在製作層面，為呼應品牌對環保與天然材質的重視，設計上刻意降低印刷覆蓋率，並減少覆膜使用，以降低材料回收負擔，讓視覺表現與永續理念保持一致。
Outcome
最終建立一套兼具自然質感與系統一致性的品牌識別與延伸應用，使究蒔花在花藝與手作市場中清晰傳達其職人精神與環保價值，並強化整體品牌體驗的完整性與辨識度。
Context
Just Design Lab is located in the Kaohsiung Museum District, operating as a multidisciplinary space that combines floral design, handmade soap workshops, and retail. Rooted in craftsmanship, the brand emphasizes natural materials, sustainability, and artisanal production, seeking to establish a cohesive and recognizable brand experience.
Approach
The project began with a strategic branding phase, defining target audiences, brand values, and communication principles to establish a clear visual direction across all touchpoints.
The scope of work includes brand identity, packaging, and a full set of brand collaterals such as logos, packaging systems, business cards, floral tags, gift cards, and spatial visual applications, forming a unified brand system.
From a production perspective, the design intentionally reduces print coverage and minimizes lamination usage to align with the brand’s sustainability principles, ensuring consistency between visual expression and environmental responsibility.
Outcome
The resulting system establishes a cohesive and nature-driven brand identity for Just Design Lab, strengthening its positioning within the floral and craft industry while enhancing clarity, recognition, and overall brand experience.
