和平壽桃
| Service | Packaging Design |
| Year | 2026 |
| Client | 和平壽桃 |
| Design | The Yi W Design |
| Illustration | Hsiao, Kai Sheng |
| Photography | Chrystal Stills Studio |
Context
和平壽桃位於臺灣歷史悠久的新莊老街，長期承載傳統壽桃製作工藝與地方節慶文化。品牌希望透過包裝設計，重新詮釋壽桃所代表的祝福意象與文化價值，使其在當代消費情境中延續情感連結與文化記憶。
Approach
設計以「翻閱歷史」作為核心概念，將包裝結構轉化為書型開合形式，建立具儀式感的開箱體驗。透過閱讀行為的隱喻，使包裝不僅承載產品，更成為敘事載體。
視覺上結合手繪插畫，描繪老街場景與地方文化細節，建立具有時間感與地域性的視覺語言，使品牌故事在開啟包裝的過程中逐步展開。
Outcome
最終建立一套兼具文化敘事與體驗設計的包裝系統，使和平壽桃不僅作為節慶食品存在，更轉化為承載地方記憶與文化價值的載體，強化品牌在傳統與當代之間的連結。
Context
Located in the historic Xinzhuang Old Street in Taiwan, Hopine Shou Tao carries a long-standing tradition of handcrafted longevity peach pastries and local festival culture. The brand sought to reinterpret its cultural symbolism through packaging design, preserving emotional resonance and cultural memory within a contemporary context.
Approach
The design is centered on the concept of “flipping through history,” transforming the packaging structure into a book-like form that creates a ritualized unboxing experience. This metaphor reframes the package as a narrative vessel rather than a simple container.
Hand-drawn illustrations depicting the old street ahttps://www.workband.com.tw/store_image/theyiw/file/F7_20260701141246_6023.webpnd local cultural elements establish a sense of time and place, allowing the brand story to unfold progressively as the packaging is opened.
Outcome
The resulting packaging system integrates cultural storytelling with experiential design, repositioning Hopine Shou Tao beyond a festive product into a carrier of local memory and cultural value, strengthening the connection between tradition and contemporary experience.
