TALC 2023｜第一屆台灣喉科醫學會年會暨國際學術研討會
| Service | Brand Identity & Event Collateral Design |
| Year | 2023 |
| Client | 台灣喉科醫學會 |
| Agency | 群嚮會展顧問股份有限公司 |
| Design | The Yi W Design |
Context
本次專案為第一屆台灣喉科醫學會年會暨國際學術研討會之品牌視覺與活動延伸設計，需整合學會識別系統與國際學術交流場景，應用於主視覺及多項活動製作物，建立一致且具延展性的視覺語言。
Approach
設計以「呼吸系統與生命循環」為核心概念，延伸喉科醫學與人體生理結構之關聯性，發展具層次感的視覺系統。
整體視覺以綠色系為主調，象徵生命、呼吸與再生，並透過多層次漸變與結構化構圖，呈現醫學專業與自然生命之間的平衡關係。同時在版面設計上導入清晰的資訊層級，以支援多議程與多場域應用需求，確保視覺一致性與可讀性。
Outcome
最終建立一套具備系統性與識別性的活動品牌視覺系統，使 TALC 2023 在學術傳達與視覺呈現上達到整合，並強化其作為國際喉科醫學交流平台的專業形象。
Context
This project involved the brand identity and event collateral design for the inaugural Annual Meeting and International Symposium of the Taiwan Association of Laryngology. The system needed to integrate the association’s identity with an international academic context, applied across key visuals and event materials to ensure consistency and scalability.
Approach
The design is centered on the concept of the respiratory system and biological life cycles, translating the anatomical and functional aspects of laryngology into a layered visual system.
A green-based palette was used to symbolize life, respiration, and regeneration, while gradient transitions and structured compositions express the relationship between medical science and natural systems. A clear information hierarchy was also implemented to support multi-session and multi-format applications, ensuring readability and consistency across all touchpoints.
Outcome
The resulting system establishes a cohesive and structured visual identity for TALC 2023, enhancing both academic communication and visual recognition, while reinforcing its position as an international platform for laryngology and medical exchange.
